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An Oasis of Opportunities Awaits You!

2010 PRSA Western District Conference, April 28-30, 2010

By Denis Wolcott, APR and President, The Wolcott Company and Diane L. Martin, MBA, WDC Chair and VP of Education and Professional Development, PRSA-Inland Empire Chapter

The emergence of online news and citizen journalism has changed the complexion of how PR pros get exposure for their clients and companies. However, recent surveys indicate the public is trusting non-traditional sources less and putting their faith back in mainstream news. We're not knocking social media, but getting a story in a major news outlet like Wired magazine or a national television network is still a critical avenue to communicate your story. 

Hear from the reporters and editors on the front lines about what they are seeing in today's communications' chaos.

  • Make your story survive--learn how to navigate in the cluttered news media landscape and move your story to the top of the screen.
  • Harness the power of social media--position yourself as a strategic counselor, build your own and your organization's social media expertise and achieve measurable results tied to business goals.                                    

Join your fellow PRSA practitioners at this year's Western District Conference in Palm Springs, April 28-30! You don't want to miss the opportunity to meet some of the top West Coast media contacts and network with peers from PRSA's five-state Western region of Arizona, California, Colorado, Hawaii and Nevada.

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