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Meet you poolside!

Hi, all!

Just got back from the venue preparatory meeting for the Western District Conference at the Riviera in Palm Springs. All I can say is "wow!" You are going to love this place. Shot this photo for you...shall we just say: "your table is waiting?!"

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APR Update: Public Relations vs. Marketing

PRPublic Relations vs. Marketing

I'm a little behind on reading but got stuck in chapter one last night reading Effective Public Relations by Dr. Glen Broom who joined us last week at our meeting.

I understand the difference between marketing and PR. I've worked in small business marketing all my life so have never had much opportunity to separate the two functions. I firmly believe the line between marketing and PR is blurred due to the speed of communication and changes within communication channels thanks in large part to web 2.0.

The question is:

Do we as professionals do ourselves a disservice by not being well-versed in both PR and marketing?

Broom quotes the late Rex Harlow in the following definition of PR:

"Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its public; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving an early warning system to help anticipate trends; and uses research and sound and ethical communication as its principal tools."

After reading that I whipped out my Marketing Management (Kotler and Keller) text from my MBA marketing course and looked up the definition of marketing and the book quotes the American Marketing Association:

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

If you're a true nerd, you can read a 2008 press release by the AMA which redefines the definition of marketing.

Both public relations and marketing are extremely involved in the research of products and people. Both share media outlets and often times similar audiences. Both are important for helping executives make important decisions about products and messages. Both must use each other in the process of designing and message delivery.

Public relations may focus more on the exchange of ideas and marketing on that of products, but the ultimate goal of both are sales. Selling our "publics" on ideas and products are the core of what we do. Without it, we don't get paid.

So back to the question: Do we as professionals to ourselves a disservice by not being well-versed in both fields?

I'd like to leave you with one of my favorite new commercials by Coke. What a tremendous blend of PR/marketing.

 

Upcoming APR Deadline April 1st: National PRSA Application

  1. Download the national APR application 
  2. Fill it out completely with payment information and mail or fax in (details on application)
  3. Once notified that you have been the green light from national, email Aaron Norris the confirmation
  4. Purchase Cutlip and Center's Effective Public Relations and start reading immediately and participate in our online weekly reviews right here on our local PRSA blog.
  5. Download our APR calendar and information sheet for deadlines, cost information, reading schedule, and directions on how and what to do

APR Accreditation: Learning More

If you're still on the fence and would like to read more, please take the time to read more from PRSA national using the links below:

  1. Main APR Accreditation Site 
  2. Presentation on the value of APR
  3. Competencies of what's tested
  4. Frequently Asked Questions
  5. Sample Test

APR Logo

Aaron Norris, APR Chair

Aaron Norris
APR, Chair

Connect with Aaron Norris

email

Facebook  LinkedIn  Blog

Connect with PRSA-IE

Facebook  LinkedIn  Twitter  Blog

Upcoming Deadlines

Apr 1st

Application Deadline

May 1st

Essay Deadline

Jun 5th

Readiness Review

 

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APR Launch for PRSA Inland Empire

Hello all potential APR candidates!

My name is Aaron Norris and I'm this year's APR chair and APR candidate.

The time draws near for those interested to join our first group effort in achieving APR accreditation for the PRSA Inland Empire Chapter. The San Diego Chapter has graciously agreed to work with us on this process so the deadlines I'll mention below are extremely important if you want to take advantage of this collaborative process. The first and most important deadline coming up is April 1st. April 1st is the deadline for local candidates to turn in their quick and easy national APR application. It's short and easy. 

PRThe entire process will take anywhere from four months to a year depending on how long you wait to take the written test. Once you submit your national application, you have one year to complete the process. I've created a suggested reading guide and I will be posting blog posts every week to open up discussion on the topics reviewed in the reading. This will hopefully solidify content we're reviewing in the books as well as give us current examples of things covered in the reading.

We were very fortunate to have had Dr. Glen Broom at last week's lunch meeting. Dr. Broom, in case you didn't know, is author of Cutlip and Center's Effective Public Relations  which is one of the main study materials for the accreditation written test. If you don't own it, get it now as it's the first book we'll be reading.

Upcoming APR Deadline April 1st: National PRSA Application

  1. Download the national APR application 
  2. Fill it out completely with payment information and mail or fax in (details on application)
  3. Once notified that you have been the green light from national, email Aaron Norris the confirmation
  4. Purchase Cutlip and Center's Effective Public Relations and start reading immediately and particpate in our online weekly reviews right here on our local PRSA blog.
  5. Download our APR calendar and information sheet for deadlines, cost information, reading schedule, and directions on how and what to do

APR Accreditation: Learning More

If you're still on the fence and would like to readmore, please take the time to read more from PRSA national using the links below:

  1. Main APR Accreditation Site 
  2. Presentation on the value of APR
  3. Competencies of what's tested
  4. Frequently Asked Questions
  5. Sample Test

Look for the coming blog post on the first Chapter of Dr. Broom's Center's Effective Public Relations.

APR Logo

Aaron Norris, APR Chair

Aaron Norris
APR, Chair

Connect with Aaron Norris

email

Facebook  LinkedIn  Blog

Connect with PRSA-IE

Facebook  LinkedIn  Twitter  Blog

Upcoming Deadlines

Apr 1st

Application Deadline

May 1st

Essay Deadline

Jun 5th

Readiness Review

 

 

 

 

 

 

 

Read More