One Week until PRSA Western District in Riverside


The X Factor: Managing Social Media in Crisis


There is rarely a “playbook” for dealing with an organizational emergency. Even the most seasoned professional must deal with the changing nature of a dynamic situation and its unanticipated challenges.

Ria Carlson, Associate Chancellor, Strategic Communications, University of California, Irvine and Kelly Huston, Deputy Director, Crisis Communications & Public Affairs, California Governor’s Office of Emergency Services will present their recent trials and headlines, and their hard-fought lessons from the front lines of crisis situation.  Moderated by Christopher Perez, APR, Partner, Westbound Communications

Register for the PRSA Western District Conference to get the best practices and practical advice on how the “social media X-factor” should be addressed at the start, middle and end of any emergency scenario.

Full schedule of speakers, breakout sessions and Registration at

$325 PRSA Member / $375 PRSA Non-Member Rate
Thursday Sessions
Friday Sessions
All Keynotes
Food throughout event

$197 PRSA Member / $247 PRSA Non-Member Rate
Keynote Presentation and Lunch on Friday Only

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