Meeting/Event Information

 

PR in the Digital Age: Best Practices for Influencer Marketing

May 17, 2017
11:30 AM to 1:00 PM
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Victoria Club
2521 Arroyo Drive
Riverside, CA 92506
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PR in the Digital Age: Best Practices for Influencer Marketing 

with Brenda Springer, APR

Managing Director, Reveille Inc.

Gone are the days of approaching public relations as a means of garnering only media attention for clients, brands and organizations. Today, PR professionals must know how to capture the attention for a much wider spectrum of audiences. Enter influencer marketing, the science and art of persuasion in the digital age. During this presentation, Brenda Springer, APR, founder and CEO of Reveille Inc., will share lessons learned over eight adventurous years of building award-winning influencer marketing campaigns. She will pinpoint the reasons why and how PR professionals must understand how to identify and target these bloggers, YouTubers and other digital content creators. She will explore how we can garner buy-in for this innovative PR tactic; and share best practices for working with influencers. 

 

When:

Wednesday, May 17, 2017

Check-In/Networking: 11:30 a.m.

Program: Noon

 

Where:

Victoria Country Club
521 Arroyo Drive. Riverside, CA 92506

 


 

 

DENIM POLICY

Please note that the Victoria Country Club has a strict NO DENIM policy. If you are seen wearing denim you will be asked to leave. Thank you for complying with this policy.


Cancellation Policy

Event cancellations must be made by Monday, May 15, 2017. Cancellations after this deadline will still be billed. 

Tickets

$35.00 Welcome as a guest.
$40.00 after 11:45 pm May 16
$30.00 Earlybird rate before May 10

$30.00 Member ticket
$35.00 after 11:45 pm May 16
$25.00 Earlybird rate before May 10

$25.00 Student
$30.00 after 11:45 pm May 16
$20.00 Earlybird rate before May 10

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