|
The 2010 Western District Conference will feature Mark Weiner, CEO of PRIME Research and author of "Unleashing the Power of PR," as keynote, and a full line-up of terrific topics and speakers. In addition, you won't want to miss the opportunity to meet key West Coast media contacts from major networks, magazines, and blogs.
NOTE: Despite what may be a confusing interface when you go to Register on this site, please be assured that ALL PRSA MEMBERS, regardless of chapter affiliation, do receive the same discounted registration rate.
ALL REGRISTRATIONS ARE FINAL. NO REFUNDS. NO EXCEPTIONS!
Regular Conference Admission: After March 18, 2010
$225.00 PRSA and PRSSA Member
$255.00 Non-Member
|
Click here for the comprehensive list of topics and speakers.
|
|
Wednesday, April 28
|
|
|
12:30 p.m. - 3:30 p.m.
|
Quick Start Leadership Program: separate $35 pre-conference fee
This three-hour leadership session talks about chapter strategic
planning, keeping your chapter financially stable, and the national and
regional resources to help you and your chapter succeed. If you are
committee chair, chapter leader, or just thinking about taking a more
active role with the country's largest PR association, don't miss it.
|
|
4:00 p.m. - 5:30 p.m.
|
Western District Board Meeting
|
|
6:00 p.m. - 7:30 p.m.
|
Reception: Welcome 2010 Western District Conference
|
| |
|
|
Thursday, April 29
|
|
|
7:30 a.m. - 8:30 a.m.
|
Breakfast/Networking
|
|
8:30 a.m. - 8:40 a.m.
|
Welcome and Introductions
|
|
8:40 a.m. - 9:30 a.m.
|
General Session: Presented by Fleishman-Hillard
|
| |
|
|
9:30 a.m. - 10:15 a.m.
|
Social Media Strategy
|
| |
Quantitative and Qualitative Measurement in PR
|
| |
LGBT Marketing
|
| |
|
|
10:15 a.m. - 10:30 a.m.
|
-BREAK-
|
| |
|
|
10:30 a.m. - 11:15 a.m.
|
Crisis Communications Case Study
|
| |
Content Marketing for Public Relations Professionals
|
| |
Social Media Ethics and Policy
|
| |
|
|
11:15 a.m. - 12:00 p.m.
|
Crisis Communications
|
| |
10 Ways Social Media will Change in 2010
|
| |
Community Marketing
|
| |
|
|
12:00 p.m. - 1:00 p.m.
|
KEYNOTE LUNCHEON: Mark Weiner, CEO of PRIME Research
|
| |
"Unleashing the Power of PR" author talks about
|
| |
how practitioners can establish value in their organizations,
|
| |
and within the industry, based on his best-selling book and
|
| |
consultative best practices in public relations.
|
| |
|
|
1:00 p.m. - 2:00 p.m.
|
General Session: Media Panel
|
|
2:00 p.m. - 3:30 p.m.
|
Strategic Social Communications Panel
|
| |
|
|
3:30 p.m. - 4:30 p.m.
|
Geek Lab 1: Social Media Best Practices
|
| |
Geek Lab 2: How to Harness Facebook and Twitter
|
| |
Geek Lab 3: The Ins and Outs of the Newsroom
|
| |
|
|
Friday, April 30, 2010
|
|
|
7:30 a.m. - 8:30 a.m.
|
Breakfast/Networking
|
|
8:30 a.m. - 8:45 a.m.
|
General Session
|
|
8:45 a.m. - 9:30 a.m.
|
Public Affairs in the Brave New World
|
| |
|
|
10:15 a.m. - 10:30 a.m.
|
-BREAK-
|
| |
|
|
9:45 a.m. - 10:30 a.m.
|
Mastering Web Video Strategy for PR
|
|
10: 30 a.m. - 11:30 a.m.
|
Award Winning Silver Anvil Case Study
|
Palm Springs in April is a must-see: balmy weather, rolling green acres of golf courses, resort property and palm trees, surrounded by the snow-capped peaks of the San Jacinto mountains.
Room Reservations for PRSA Western District Conference
Riviera Resort & Spa
1600 N. Indian Canyon Drive, Palm Springs
www.psriviera.com / 866-588-8311
As hosts, the PRSA-CIEC is seeking volunteers to assist with planning and on-site conference logistics. Please contact Hillary Angel at hangel@visitpalmsprings.com if you are interested.
Don't miss this one!
|
