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Aug. 9, 10 am – 11 am PST
James E. Lukaszewski, ABC, APR, Fellow PRSA
Very few successful businesses, organizations or individuals can afford to ignore what their employees, the public or key audiences think, say and do about them. This is especially true when the issues or questions are explosive, corrosive or emotional. Those who do ignore their publics risk negative consequences and marketplace, community or workplace disruption, and a serious loss of community trust. This is a powerful program about preserving, protecting, enhancing and defending your trust relationship in your community while overcoming opposition, critics, bloviators and bellyachers. You will learn:
Direct communication strategies that satisfy key constituent needs and reduce media power.
The techniques to control and contain attacks.
To control your own destiny by correcting and clarifying misinformation.
To forecast the patterns of opposition power and behavior.
To avoid the six myths of communication.
The five axioms of influence.
To influence public attitudes while reducing the media's power.
Following successful registration and payment by credit card online, you will receive your call in/login information to the webinar. Login information will be sent via email on July 25. |
