Learn more about the APR!

Celebrate APR Month - It Takes a PRo


Profess what you know with the Accreditation in Public Relations (APR). The APR symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards.


A true offspring of the PR industry, the APR integrates timeless communications principles with contemporary strategies and tactics. You and the rest of the PR community can trust that the APR is an accurate representation of your present expertise and a true test of your potential to lead the field. 


The APR:

  •          asserts professional competence
  •          communicates professional expertise, plus personal and professional dedication and values
  •          reflects progressive PR industry practices and high standards


Quick Overview

The APR is a test and testament of professional expertise, ethics, and dedication, and your facility within today’s dynamic PR and communications environment.


Cutting-edge Industry Knowledge - Project Your PR Skillset


Dig deeper into PR practice and fine-tune your professional proficiency.

You have years of professional experience and industry knowledge behind you, and it shows. Prove it with the APR—a unique opportunity to examine your profession, explore every segment of the industry, and hone your hard-earned professional skills.


Identify Strengths, Resolve Weaknesses - Next Step for PR Professionals


You’ve gotten this far. Here’s what’s next. The Accreditation in Public Relations is the next step for PR pros ready to assess and assert their professional proficiency. Knowing exactly where you stand in the big world of PR makes a difference. Gauge your professional know-how to accurately calibrate your craft, contacts, and next move toward your career future. Always in step with the PR industry and attuned to trends—with innovative industry insight and strong industry networks—the APR ensures your readiness for the present and the future of PR.


Recognition - Show Your Worth

Let the APR speak for you. Experienced, educated, ethical: That’s what the Accreditation in Public Relations says about you. In the competitive PR and communications career market, you can distinguish yourself—communicate your superior breadth of experience, depth of industry knowledge, and passion for PR with just three letters.


Interested in earning your APR? Contact: Liselle DeGrave, APR

PRSA – CIEC APR Chair, or 951.764.0865 Join us on July 17 for an APR informational  dinner. Event details pending.

Read More

April is APR Month- It Takes a PRo

April is APR Month - It Takes a PRo


As a skilled PR professional, you know that your success is dependent on

staying relevant, resourceful, and inspired. The Accreditation in Public

Relations (APR) sets you apart from your peers and proves that you have the

know-how to take your career to its fullest potential. It takes a professional—

someone with exceptional experience, broad expertise, and strong

dedication and values—to thrive at what you do.


The APR credential certifies your drive, professionalism, and principles. Being an APR confirms experienced PR professionals’ commitment and adherence to industry best

practices and ethics, and properly positions you as a leader and mentor in

the competitive public relations field. The APR conveys your dedication to

learning and self-improvement, and distinguishes you from your peers by

demonstrating a cultivated approach to staying abreast of the challenges

and solutions in today’s shifting public relations world and your capabilities in

a challenging professional assessment process. Preparing for the APR

provides you with uniquely comprehensive, relevant, and forward-thinking PR

skillsets and personal career insights that ensure the versatility and viability of

the next generation of public relations leaders.


Are you ready to take your career to the next level? Contact: Liselle DeGrave, APR

PRSA – CIEC APR Chair, or 951.764.0865 Join us on July 17 for an APR informational  dinner. Event details pending.


Read More