Earn Your APR Before The End Of The Year!

Be An Industry Leader: Earn Your APR

Internationally recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence.

Pursuing the APR gives you direct access to top public relations leaders—APR holders who will guide you through the process of achieving Accreditation—and provides the tools you need to distinguish yourself as a luminary in the public relations field. Learn more and earn your APR today at

Local APR Resources & Events

Resources are also available through our chapter to help you earn your APR certification as soon as the end of this year! Contact your local APR Chair for details and follow the calendar below:

July 14: APR Information Dinner | 7 PM | Old Spaghetti Factory in Riverside

July 26: APR Application Webinar (candidates will have the opportunity to ask questions prior to

completing the APR application)

August 4: Application due

Sept. 1: Readiness Review Questionnaire due

September 22: Readiness Review

Written test: you have up to one calendar year from the date of your application to complete.

Start the APR Process

1. Email your local APR Chair and tell us you’d like to begin the APR process.

2. Go to and download the application.

3. Fill out and submit the application and $25 fee.

4. Your APR Chair will contact you with next steps.

Your local APR Chair:

Anamaria Bearden, MCM, APR

APR Chair, PRSA Inland Empire

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Tech and Tactics Tuesdays at 12 Noon

PR professionals are constantly being asked to diversify their skillset in a multitude of ways that most deem the role of our partners in marketing and advertising. Technology has revolutionized how professionals interact with potential customers, clientele and prospects.

 Join us starting in late June as we launch Tech and Tactics Tuesdays at Twelve Noon for Thirty. This is your chance to get a behind-the-scenes look at what award-winning marketing and advertising professionals in the Inland Empire are doing to track sales, conversions, and impact.

The first three online sessions are FREE and all are welcome. The final panel interview taking place in Temecula. Details on each session below:

 Tuesday, June 28 @ Noon

Tuesday, Jul 5 @ Noon

Tuesday, Jul 12 @ Noon

Wednesday, July 20 – Actual event in Temecula

Jon Burgess (Advertising and Advanced systems)

Tuesday, June 28 @ Noon
Register at:

  • How advertising has changed in the past 10 years
  • Above and beyond email marketing and newsletters – when your company and/or clients bring up CRO!
  • What systems are available beyond email marketing
  • A behind-the-scenes look at Hubspot and similar software. What it can do, and how you know when you’re ready to take it on
  • How to measure and ensure success

Dawn Carter (Social Brand Building & Impact)

Tuesday, July 5 @ Noon

Register at: Need to create event on Facebook


  • Content creation and establishing brands
  • Live streaming and how to select a platform
  • Best practices for each and reusing content!
  • How to measure and ensure success
  • Measuring impact


 "Mobile Mary" Barnett (Marketing and Mobile)

Tuesday, July 12 @ Noon

Register at:

  • Mobile basics: web, email and beyond
  • SMS and MMS
  • Best practices in going mobile
  • Getting from print to SMS
  • Behind the scenes look at your program and how simply it can be
  • How to measure and ensure success


Advanced Marketing and Advertising Tactics Panel

Wednesday, July 20 | 11:30 am | Luke's On Front in Temecula

Join Aaron Norris and Victoria Brodie as they moderate a panel of all three experts from our Tech and Tactics Tuesday. This casual round table will allow us to bat around some cross-industry trends, forecasts, and ways public relations professionals can incorporate some of these advanced tactics into their mix. We will try to record the online sessions but the final session will not be recorded!

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Ask The Press Enterprise: Take Our Survey For Next Week's Luncheon

Next week we're hosting a panel discussion with the new owners of The Press-Enterprise, and we need your help.   

Have your own questions for them?  

Use this survey to tell us what we should ask them.

This will be another big event from the PRSAIE, so if you haven't yet, be sure to register now.  If you run into any technical issues at registration, please call PRSAIE Board Member, Mark Cloud at 951-318-9371.

 Register here >>

Thank you - and see you there!


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