Meeting/Event Information

The New Paradigm of Polling

September 20, 2017
11:30 AM - 1:00 PM

Victoria Club
2521 Arroyo Drive
Riverside, CA 92506


$35.00 Welcome as a guest.
$40.00 after 11:45 pm September 19
$30.00 Earlybird rate before September 13

$30.00 Member ticket
$35.00 after 11:45 pm September 19
$25.00 Earlybird rate before September 13

$25.00 Student
$30.00 after 11:45 pm September 19
$20.00 Earlybird rate before September 13

The New Paradigm of Polling
with Jennifer Simmons
Chief Marketect, Marketexture, Inc.

Since the results of Brexit and our presidential election, the reliability of polling has been under increased scrutiny. Theories abound, but there is consensus among research professionals that polarization and the digital communication environment has had a direct impact.

Researchers today must be cognizant of both context and content in their methodology. For research to remain valid, this means that the mix between quantitative and qualitative techniques must be reconsidered. According to Jennifer, we need to better understand how to construct a survey question or approach a focus group properly.

This discussion has a profound impact on PR professionals who must rely on research to build and evaluate our programming. PRSA-IE is thrilled to bring in market research expert Jennifer Simmons to share critical insights on how we must advise our organizations on matters related to polling and research. Be a smarter counselor and join us for this enlightening discussion.



Wednesday, September 20, 2017

Check-In/Networking: 11:30 a.m.

Program: Noon



Victoria Country Club
521 Arroyo Drive. Riverside, CA 92506





Please note that the Victoria Country Club has a strict NO DENIM policy. If you are seen wearing denim you will be asked to leave. Thank you for complying with this policy.

Cancellation Policy

Event cancellations must be made by Monday, September 18, 2017. Cancellations after this deadline will still be billed.