Meeting/Event Information

Branding for the Professional and Organization

May 23, 2018
11:30 AM - 1:00 PM

Antonino's Italian Restaurant & Bar
7945 N. Vineyard Ave. Ste D-7
Rancho Cucamonga, CA 91730
http://www.antoninosrestaurant.net/

Tickets

$30.00 Member Ticket
$35.00 after 05:00 pm May 20
$25.00 Earlybird rate before May 13

$35.00 Non-Member Ticket
$40.00 after 05:00 pm May 20
$30.00 Earlybird rate before May 13

$25.00 Student Ticket
$30.00 after 05:00 pm May 20
$20.00 Earlybird rate before May 13

Branding for the Professional and Organization 

Creating a brand for your organization as well as yourself takes time and expertise. An agency's unique brand can have a huge impact on business. Similarly, a strong personal brand that identifies your vision, purpose, passions, interests, values and strengths help form the foundation for your future professional endeavors. 

May 23

11:30 a.m. to 1:30 p.m.

Location: Antonino's Restaurant & Bar

Key takeaways include:

  • What is the importance of branding for your agency
  • How to identify your brand 
  • Why your professional brand is important to success in your workplace
  • Telling your story

 

Speaker: Randy Lopez, Founder/Chief Instigator, JAKE Agency

Randy Lopez is the Founder and "Chief Instigator" of The Jake Agency, an innovative full-service brand agency as well as a member of Synergy Consultants and co-founder of  Ophelia's Jump

Known as a creative thinker and brand visionary, Randy has previously held VP Marketing roles at Del Taco, Buca di Beppo, Ruby’s Diner, and executive marketing positions at Arnold Palmer Golf Management and TGI Friday’s. He has also developed integrated advertising campaigns and brand strategies for a client list that includes Toshiba, Tommy Bahama, Red Robin, Slater’s 50/50, Wolfgang Puck, Häagen-Dazs International Cafes and Robbins Brothers with two leading ad agencies: G&M Plumbing and Johnson Gray.

With this experience, his passion is driving traffic and sales through public relations programs, guerrilla marketing and local marketing tactics for brands that want to drive traffic with little to no budgets. 

More than a traditional marketing practitioner, his operations background allows him to understand the specific challenges organizations face as well as strategic resources needed to grow the global “brand”.

He is a frequent guest lecturer on the topics of field marketing tactics, brand building, and public relations appearing at the National Restaurant Association Marketing Executives Group, Word of Mouth Supergenius Conference, UCLA Restaurant Industry Conference, Alaska CHARR, Multicultural Marketing events for the PRSA and International Group of Department Stores (IGDS) among others.

As a featured spokesperson for the Colon Cancer Alliance (CCA) and Stage 4 cancer survivor, he is a nationally recognized speaker and motivator. He was featured on CNN’s Special Investigation: Saving Your Life hosted by Dr. Sanjay Gupta. Recently, Randy appeared on CBS HealthWatch™: Colorectal Cancer / Digestive Health Awareness Webcast hosted by Dr. Travis Stork of The Doctors.

Randy has been featured in numerous publications including BRANDweek, Adweek, CNBC.com, Nation’s Restaurant News, and Restaurants & Institutions. He serves on the Board of Directors for the following: CA Restaurant Association - OC Chapter, The Colon Cancer Coalition, and Ophelia's Jump Productions. Locally, he is an executive board member and incoming Chair of the Claremont Chamber of Commerce.

 

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http://apps.prsa.org/Conferences/InternationalConference/

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