Meeting/Event Information

PRSA Intersections Conference

August 09, 2018 11:00 AM to August 10, 2018 4:00 PM

Disney's Grand Californian Hotel & Spa
1600 S. Disneyland Drive
Anaheim, CA 92802

The InterSections Conference Features 3 Learning Tracks:

  • Financial Communications
  • Entertainment and Sports
  • Technology          


The 2018 Program:

Thursday, August 9, 2018       

11 a.m.

Registration Opens

Noon1 p.m.

Luncheon/Opening Remarks 

1–2 p.m.

Opening Keynote
“#EverythingIsPR: What Communication Unification Means for PR”

In a connected world, every move a brand makes is on full display. When customers and partners all have access to every message delivered, brands can’t afford to court audiences differently. Credibility relies on consistency because now, #EverythingIsPR 

Chris DeBlasio, senior vice president, sports communications, Showtime Networks Inc. 
Dennis Dennehy, executive vice president of media and marketing, Interscope Records
Nathan Hambley, communications manager, Uber
Brian J. Lewbart, APR, head of corporate public relations and communications, T. Rowe Price Group
Heather Vana, APR, editorial director, Avnet
Moderator: Elizabeth Edwards, PRSA 2018 Technology Chair, Forbes Agency Council, founder and president of Volume Public Relations

2–2:15 p.m.

Networking Break

2:15–3:30 p.m.    

Breakout Sessions Set 1

Fin Comm: Blood, Sweat and Tears: A Conversation About Financial Literacy
Katie Bender, community and public relations manager, Northrim Bank

Ent. & Sports: Strategic Media Training: Differentiating Your Brand
Jim Vidakovich, business & media strategist/executive coach, Vidakovich Consulting

Tech: Risky Business: Brand Resilience Is the NEW Reputation Management
Brandi Boatner, digital Experience Manager, IBM

3:30–3:45 p.m. Networking Break
3:45–5 p.m.

Breakout Sessions Set 2

Fin Comm: Corporate Stories Drive Reputation
Laura Kane, Chief Communications Officer, PRSA

Ent. & Sports: What Sports PR Can Teach Us About Community Relations, Branding and Strategic Alliances
Rita Tateel, president, The Celebrity Source
Mike Altieri, senior vice president, communications and Team Operations AEG Sports, Los Angeles Kings
Matt Makovec, director of community Relations, Los Angeles Lakers
Chris Wallace, chief communications officer, Los Angeles Clippers
Tim Mead, vice president of communications, Los Angeles Angels of Anaheim

Tech: Democratizing Digital: Building an Interactive Practice Without Developers
James Holland, head of Creative Technology, Text100

5:30–7:30 p.m. Reception

We are excited to offer the below session as a stand-alone session:

What Sports PR Can Teach Us About Community Relations, Branding and Strategic Alliances
Thurs., Aug. 9, 3:45 – 5 p.m.

Meet the communications heads of Southern California’s professional sports teams for this unique panel discussion.

Mike Altieri, senior vice president, communications and team operations, AEG Sports, Los Angeles Kings
Matt Makovec
, director of community relations, Los Angeles Lakers
Tim Mead
, vice president of communications, Los Angeles Angels of Anaheim
Chris Wallace, chief communications officer, Los Angeles Clippers
Moderator: Rita Tateel, president, The Celebrity Source

*To register for this session only, Chapter members can proceed to the registration page, sign in to their MyPRSA Account, and select Special Session, or Special Session and Reception.
$45 - Special Session ONLY
$95 - Special Session PLUS Thursday Evening Networking Reception


Friday, August 10, 2018   

8:30–9:30 a.m. Registration
9:30–10:45 a.m.

Roundtable Discussions

10:45–11 a.m. Networking Break
11–12:15 p.m.

Breakout Sessions Set 3

Fin Comm: Reputation Management in a Polarized Age
Steve Cody, CEO, Peppercomm
JP Laqueur, chief connector, BrandFoundations

Ent. & Sports: Everybody’s Got Fans: How to Stand Out in a Crowded Social Media Environment
Ann M. Gynn, APR, consultant/owner, G-Force Communication

Tech: Technologists as Storytellers
Sally L. Williamson, president and founder, Sally Williamson & Associates

12:15–1:15 p.m.   Luncheon/Guest Speaker: Michele Himmelberg, public relations director, Disneyland Resort
An Insider Look at a Disney Parks Press Event
1:15–2:30 p.m. 

Breakout Sessions Set 4

Fin Comm: How Maryland Auto Revved Up Their Auto Insurance for the Uninsured
Cathy Nyce, director, marketing and communications, Maryland Auto Insurance

Ent. & Sports: Powerful Connections: Tapping Influencers/Celebrities to Make a Difference
Scott C. Pansky, PRSA Entertainment and Sports Section Committee Member and co-founder, senior partner, Allison+Partners
Katie Malark, vice president, research, Allison+Partners
Matt Prince, senior manager, PR & brand engagement, Taco Bell
Kevin Allen, senior PR manager (USA), Razer | Shobull
Dave Dickman, CEO, Tagger Media

Tech: The Tech of Psychology: Why PR Practices MUST Incorporate Behavioral Science
Elizabeth Edwards, PRSA, Forbes Agency Council, PRCG; founder & president, Volume Public Relations

2:30–2:45 p.m.     Networking Break
2:45–4 p.m.  

Breakout Sessions Set 5

Fin Comm: Future-Ready Financial Businesses Through Market Invention 
Casey Boggs, president, communications, Merit

Ent. & Sports: Streaming Entertainment Media: How PR Plays a Role in Content Reach  
Rick Markovitz, president, Weissman/Communications
Karen Barragan, vice president, global publicity, Netflix

Tech: Not IF But WHEN: Preparing for the Inevitable Cyber Incident
Kristin Miller, director of Public Relations, Webroot
Ashley Stewart
, senior public relations manager, Webroot

4 p.m.  

Conference Concludes


For questions, please contact Jason Barnhart at or (212) 460-1480.

Fax registration forms to (212) 460-5460, or mail them to:
PRSA, Attn: PRSA InterSections Conference, 411 Lafayette Street, Suite 201, New York, NY 10003.

2018 Registration Options Regular Rate
PRSA Section Member* (Full Conference) $795
PRSA Member** (Full Conference) $855
Nonmember (Full Conference) $1,195

*Applies to the PRSA Technology, Financial Communications or Entertainment and Sports Sections only.
**Global Alliance members qualify for the PRSA member rate.

Cancellation/Refund Policy: Refund of the InterSections Conference registration fee, less an administrative fee of $85, will be made if written notice of cancellation is postmarked no later than July 18, 2018. Registrants whose cancellation requests are postmarked after July 18, 2018, will NOT be entitled to a refund regardless of when they registered for the event. Cancellation of registration for this event must be made in writing and mailed to: 2018 PRSA InterSections Conference, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to (212) 460-5460. If you cannot attend, you may notify PRSA by August 1, 2018, if another person will be attending the conference in your place. For substitution, non-Section or non-PRSA members must pay the appropriate difference in the registration fee. Please call (800) 350-0111 to make this notification.

Photography Notice: Be aware that by participating in PRSA’s public forum, “The 2018 PRSA InterSections Conference,” you are automatically authorizing the Public Relations Society of America (hereinafter “PRSA”) and its employees, agents and assigns to use your name, photograph, voice or other likeness for purposes related to the mission of PRSA, including but not limited to publicity, marketing, websites, other electronic forms or media, and promotion of PRSA and its various programs.

Questions? Please call (800) 350-0111 with any questions regarding registration. For questions about the program, please call (212) 460-1480.



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