Meeting/Event Information

What is your WHY?

May 15, 2019
11:30 AM - 1:00 PM

Citrus City Grille
2765 Lakeshore Dr
Corona, CA 92883


$40.00 Member Ticket
$45.00 after 11:59 pm May 14
$35.00 Earlybird rate before May 8

$50.00 Non-Member Ticket
$55.00 after 11:59 pm May 14
$45.00 Earlybird rate before May 8

$35.00 Student Ticket
$40.00 after 11:59 pm May 14
$30.00 Earlybird rate before May 8

What is your WHY? The business strategy behind your PR strategy

The top companies in any industry stay at the top by understanding their WHY and staying relentlessly consistent. Most companies are focused on their WHAT rather than their WHY, while most customers in 2019 want to align with a company that resembles their own personal beliefs. A company can only connect with the customer's beliefs through their WHY and not their WHAT. Once a company finds its WHY, it needs to be effectively communicated, not just to the customer, but to everyone in the company as well.

Assessment and actionable items to take away: 3 Questions to assess your WHY as a company and 3 initiatives to start when you calculate your WHY.

Nolan Gouveia, MBA
Delta Business Consulting
Serial Entrepreneur
Professor, California Baptist University

Learn more about the presenter.




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