Dramatic Readings of Bad Press Releases
The Inland Empire chapter is thrilled to team up with PRSA-Los Angeles for one of their most popular events. Well-known members of the Los Angeles and Inland Empire media read, VERY DRAMATICALLY, the worst press releases and pitches they've received, followed by a panel discussion on how to make pitches stand out (in a good way).
You'll be entertained and walk away with some new connections and actionable tips on how to make your media relations materials get noticed and increase the odds they'll get used. This is a fun, positive event intended to remind PR professionals of dos and don’ts when sending out press releases and pitches.
Food & Travel Journalist
Amber Gibson is a nomadic freelance journalist who has recently moved to Venice, California. Her specialties include travel, food, wine and wellness and she has bylines in Conde Nast Traveler, Travel + Leisure, Robb Report, Departures, Bon Appétit, Zagat, NBC, NPR, Healthline, The Kitchn, The Daily Telegraph, Hemispheres, USA Today, Forbes and many more. In her free time, Amber enjoys yoga, pilates, cooking mostly plant-based with her vegan boyfriend and reading. Gelato, dark chocolate and champagne are her biggest weaknesses.
Producer, LA TIMES TODAY at Spectrum
Jennie O’Hagan is an Emmy-winning television producer and public relations professional. O’Hagan was the original entertainment producer for the KTLA Morning News in Los Angeles and the executive producer of KTLA's broadcast of the Rose Parade. She is currently producing Spectrum News 1’s LA Times Today daily news magazine. She often produces red carpet coverage during awards season and is an executive consultant for clients like Disneyland in both publicity and video production.
Beauty and Wellness Reporter with Glossy
Emma Sandler is a New York-based business journalist covering beauty and wellness for Glossy. She focuses on the shifts in power between heritage brands and indie newcomers, along with the future of retail, innovations in supply chain management and social media strategy. She has previously written for Auto Finance News and Forbes.
KVCR 91.9 Radio and KVCR-TV
Lillian Vasquez works for KVCR, the public radio and television station serving the Inland Empire. Lillian is the radio host of her own show, Lifestyles with Lillian Vasquez. She reports, produces and hosts a variety of programs for both radio and television. You may see her on KVCR TV during the “membership drives” encouraging viewers to become members. She has hosted the TV program, A Conversation With where she has the opportunity to talk with new and established artists featured on PBS.
$0.00 Member Access
$15.00 Non-Member Access
$0.00 Student Access