2019 Polaris Sponsors

Secure your Polaris sponsorship today!

Polaris Links

Sponsorship Opportunities

Entry Categories

Pay Entry Fee(s)
Available July 1, 2019

Polaris Entry Portal
Available July 1, 2019

Register for Awards Dinner
Available July 1, 2019

Previous Award Recipients

Polaris Dates

Entry Deadline
August 2, 2019 (Early Bird*)
August 23, 2019

Award Notifications
Week of October 7, 2019

Awards Dinner
Reservation Deadline
October 16, 2019 (Early Bird*)
October 25, 2019

Awards Dinner Event
November 7, 2019

*Early Bird Discount Applies

Polaris Awards

PRSA-IE's Polaris Awards celebrate the professionalism and success of our members. The Polaris Awards recognize exemplary public relations efforts that successfully incorporate sound research, planning, implementation and evaluation. These awards represent the highest standards of performance in the public relations and communications profession within the Inland Empire.

important dates

Portal OPens July 1, 2019

Early Bird Entry Deadline
Final Entry Deadline
Polaris Awards Dinner
Friday, August 2, 2019
Friday, August 23, 2019
Thursday, November 14, 2019


The Polaris Awards are open to all members of the Inland Empire Chapter of PRSA and to non-members serving the Inland Empire.  The Inland Empire is defined as the area encompassing Riverside and San Bernardino counties.

Submissions must have been implemented between July 1, 2018 and June 30, 2019.

All submissions must meet one or more of the following criteria:

  • Company/client resides in the Inland Empire, except for Student
  • Project was implemented within the Inland Empire; except in the case of a student project, which may be a proposal rather than an executed project.

Individuals may submit work completed for a company/organization that is a former client or employer, but must obtain permission from the company/organization prior to submission.

There is no limit to the number of entries you may submit for any given category.


$70.00          Member (Early Bird)
$85.00          Member (After midnight Friday, August 2)

$85.00          Non-Member (Early Bird)
$100.00        Non-Member (After midnight Friday, August 2)

$50.00          Student (Early Bird)
$65.00          Student (After midnight Friday, August 2)

Entry Guidelines

All entries must meet the following criteria. Entries that do not meet these criteria will be disqualified.

Prepare a professional entry

A professional Entry includes a two-page typed description and supporting materials.  Entries must use 8½“ x 11” pages, 11-point font or larger typeface, no less than 0.5" margins, and be packaged as a PDF of no more than 5MB.  All entry descriptions should include an introduction and demonstrate the four stages of public relations – Research, Planning, Implementation and Evaluation.

Include supporting materials

Supporting materials, such as program plans, financial documents, photos, letters, scripts, media clips or other materials should be included. Use title pages to separate supporting materials. Include images or actual program or project elements. Multi-media elements should be provided as a link.

Package your entry

Package the entry into a PDF of no more than 5MB. Save the entry using the following naming convention: CompanyName_EntryName_Category_Subcategory (i.e. WestboundCommunications_MediaKit_Tactic_5c).

Submit your entry through the online portal (Submit Your Entry)

Entries must be submitted through the online portal. Hand-delivered and/or mail-in entries will not be accepted. All entries must include a completed entry form. Entrants are responsible for designating the appropriate category and/or subcategory for each entry; judges will not assign categories. Please be sure to choose the appropriate categories. Entries may be submitted in multiple categories, if appropriate. Each entry must include a separate form, and will incur a separate entry fee.

All entries become property of the PRSA Inland Empire Chapter.

Judging Criteria

Members of our PRSA sister chapter in Tulsa will be judging the 2018 entries. Entries can earn up to 100 points.

Overall Presentation (Up to 10 pts)

Professional entries will demonstrate adherence to Entry Criteria and will be produced in a professional manner.

Introduction (Up to 10 pts)

Provide a brief description of your organization, description of the program or project, why the program or project fits into the entry category, when the program or project was undertaken, entrant’s role in the program or project, purpose of the program or project and how it benefited or is benefiting the organization.

Research (Up to 20 pts)

Summarize the primary and/or secondary research used to identify problems or opportunities addressed by the entry. Include planning and execution of research conducted.

Planning (Up to 20 pts)

Outline the implementation plan. Specify the entry’s budget, timeline, goal(s), strategy(ies), target audience, SMART (specific, measurable, achievable, realistic, timely) objectives, creativity, etc.

Implementation (Up to 20 pts)

Describe the various elements of the program or project, techniques used, tactics undertaken, implementation of the plan and difficulties encountered. Participating or cooperating agencies should be identified along with their roles. If advertising materials were used, entrant must identify and demonstrate that costs amounted to less than one-third of the total program cost.

Evaluation/Results (Up to 20 pts)

Demonstrate how the program met or exceeded its SMART objectives through quantifiable measurement methods.

Entry Categories

PRSA-IE offers three major categories for submissions - Campaigns, Tactics and Student Projects.  Each major category contains subcategories, for a total of 27 entry categories. We encourage you to review all categories and subcategories to choose the most appropriate category(ies) for your entry(ies).

Campaigns (View Category Descriptions)

Campaigns are defined as large-scale, multi-faceted programs and projects that incorporate multiple tactics. All entries should demonstrate the four stage of public relations – Research, Planning, Implementation and Evaluation.

Tactics (View Category Descriptions)

Tactics are defined as focused efforts. All entries should demonstrate the four stages of public relations – Research, Planning, Implementation and Evaluation.

Student Project (View Category Descriptions)

Undergraduate or graduate students, individually or in teams, may submit a project done for a public relations course (i.e., press kit, campaign proposal, special event proposal, etc.) Submissions will be judged on how well the project uses the four-step process of public relations in its development.


PRSA-IE will host its awards dinner on Thursday, November 14, 2019 at the Riverside Convention Center. 

Polaris Awards Dinner Reservation Costs

$70.00          Member (Early Bird)
$85.00          Member (After midnight Wednesday, October 16)

$80.00          Non-Member (Early Bird)
$95.00          Non-Member (After midnight Wednesday, October 16)

$50.00          Student (Early Bird)
$60.00          Student (After midnight Wednesday, October 16)

Sponsorship Opportunities (Secure Your Sponsorship)

Are you looking for a way to support professional development opportunities and scholarships for those looking to advance their skills in the public relations and communications profession? Sponsor the Polaris Awards and Dinner and receive recognition for your company/organization.

For awards information and sponsorship opportunities, contact Kelly Imbriani, Director of Polaris.