Ethics

The following core values represent the foundation of PRSA membership and the public relations profession. These principles guide ethical decision-making, professional conduct, and the practice of public relations, forming the basis of the PRSA Member Code of Ethics and setting the standard for our industry.

Our professional values are essential to maintaining public trust and upholding the integrity of the profession as a whole.

PRSA Core Values

Advocacy
We serve the public interest by acting as responsible advocates for those we represent, providing a voice in the marketplace of ideas, facts, and viewpoints to support informed public dialogue.

Honesty
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

Expertise
We acquire and responsibly use specialized knowledge and experience, advancing the profession through continued professional development, research, and education while building credibility and mutual understanding.

Independence
We provide objective counsel to those we represent and are accountable for our actions.

Loyalty
We are faithful to those we represent while honoring our obligation to serve the public interest.

Fairness
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the public. We respect diverse viewpoints and support the right of free expression.

Questions?

For questions regarding ethics or the PRSA Code of Ethics, please contact the PRSA Inland Empire Ethics Officer at [email protected].